Privacy Policy

We respect your privacy and are committed to protecting your personal information in compliance with India’s Information Technology Act, 2000, and the SPDI Rules (Sensitive Personal Data or Information Rules, 2011). This Privacy Policy explains how amaitajewels.com ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from our website (the "Site").

 

Information We Collect

Upon visiting our Site, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some of the cookies installed. During your browsing session, we also collect information regarding the specific pages or products you view, the websites or search terms that led you to our Site, and how you interact with the Site overall. This automatically collected data is referred to as "Device Information." In addition, we collect other information as described below.

 

Information We Collect

We collect the following categories of information when you interact with our Site:

 

a. Personal Information:

This information directly identifies you and includes:

• Your name, email address, phone number, and shipping/billing address.
• Account credentials (if you create an account).
• Payment details, which are securely processed through PCI-compliant payment gateways like Razorpay/PayU. We do not store your card details.

 

b. Non-Personal Information:

This information does not directly identify you and includes:

• Your browser type, IP address, and device information.
• Cookies and usage data (e.g., pages visited). Cookies help us remember items in your cart, manage login sessions, and analyze website traffic anonymously through tools like Google Analytics. You can disable cookies through your browser settings, but this may impact site functionality. Learn more about managing cookies at http://www.allaboutcookies.org.
• Log files that track actions on the Site and collect data like your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Data gathered via web beacons, tags, and pixels, which are electronic files that record your browsing activity on our Site.

 

c. Sensitive Personal Data (as per Indian law):

• Financial information (processed during payment transactions via secure gateways; we do not store card details).
• Passwords (stored in encrypted format).

This collectively constitutes the "Personal Information" we collect as defined in this Privacy Policy.

 

How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing:

  This includes fulfilling your orders, processing payments and refunds, managing returns, and sending you order updates and confirmations.

• Communication:

  We use your information to respond to your inquiries, provide customer support, and send you transactional emails (e.g., shipping confirmations). With your consent, we may also send you marketing communications about our products and services.

• Site Improvement and Optimization:

  We analyze site traffic and usage data to enhance user experience, personalize content, improve our product offerings, and assess the effectiveness of our marketing campaigns.

• Fraud Prevention and Security:

  We use your information to screen for and prevent potential fraud, protect our Site and users from unauthorized access, and maintain the security and integrity of our systems.

• Legal Compliance:

  We may use and disclose your information to comply with applicable laws, regulations, legal processes, or government requests, including meeting tax and regulatory requirements.

Sharing Your Information

We value your privacy and only share your information when necessary to provide you with a seamless shopping experience and comply with legal obligations. Here's how we might share your information:

• Trusted Partners:

  We work with select service providers who assist us with essential functions like processing payments (e.g., Razorpay, PayU), handling shipping and logistics (e.g., BlueDart, DTDC), providing IT support, and helping us understand how customers use our Site (e.g., Google Analytics – you can opt out via [https://tools.google.com/dlpage/gaoptout]). We ensure these partners adhere to strict privacy and security standards. You can find Shopify's privacy policy here: [https://www.shopify.com/legal/privacy] and Google's privacy policy here: [ttps://www.google.com/intl/en/policies/privacy/].

• Legal Requirements:

  We may disclose your information if required by law, such as to comply with court orders, government regulations, or requests related to tax or GST compliance.

 

Keeping Your Data Safe

We take data security seriously and implement various measures to protect your information:

• Encryption in Transit:

  All transactions are secured using robust SSL/TLS encryption.

• Access Controls:

  We maintain strict internal access policies to limit who can access your data.

• PCI-DSS Compliance:

  Payment information is handled securely via our certified payment partners, and we adhere to PCI-DSS standards.

• Data Retention:

  We keep your data only as long as necessary for legitimate business purposes and in accordance with legal requirements (e.g., tax records are retained for 6 years as per Indian law).

 

Interest-Based Advertising

We use your information to show you ads for products and services that might be of interest to you. This is often called “interest-based advertising” and helps support the free content and services you enjoy online. It works by grouping users with similar interests, like "fashion enthusiasts" or "jewelry lovers," and showing them relevant ads. This isn't about tracking you individually, but rather providing ads tailored to broader interest categories. It benefits you by making the ads you see more relevant and less intrusive, while also supporting the websites and apps you use.

 

Your Choices Regarding Interest-Based Ads

You have several options to control the collection and use of information for interest-based advertising. You can opt out of receiving personalized ads from many advertising networks and platforms, including:

• Facebook:

  https://www.facebook.com/settings/?tab=ads

• Google:

  https://www.google.com/settings/ads/anonymous

• Bing:

  https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

• Digital Advertising Alliance:

  http://optout.aboutads.info/

You can also use tools like WebChoices ([https://optout.aboutads.info/?c=2&lang=EN]) to manage your preferences across multiple participating companies. For a deeper understanding of how interest-based advertising works, visit the Network Advertising Initiative's educational page: http://www.networkadvertising.org/understanding-online-advertising.

Do Not Track Signals

We want to be upfront and let you know that our Site doesn't currently respond to "Do Not Track" signals from web browsers.

Updates to this Privacy Policy

Things change, and we may update this Privacy Policy from time to time to reflect those changes (like updates to our practices) or for other operational, legal, or regulatory reasons. We suggest checking back occasionally to stay informed.

Children's Privacy

Our Site is not intended for anyone under 8. 

Grievance Officer

Mr. Gaurav Aneja Director – Operations, Grly Mart Grly Mart, UG-6, Shanti City Mall, Bhagirathi Devi Marg, 282002 Agra, Uttar Pradesh, India: amaitajewels [at] gmail.com 

Contact Us

Got questions, concerns, or more info about our privacy practices? We'd love to hear from you! Reach out to us at:

• Email: amaitajewels [at] gmail.com 
• Postal Mail: Grly Mart, UG-6, Shanti City Mall, Bhagirathi Devi Marg, 282002 Agra, Uttar Pradesh, India